PHN was born from the story of an athlete. For Sébastien Pugin, sport was never just a passion — it was a way of life. From competing at the highest level in elite ice hockey to crossing the finish line of an Ironman, he learned what true performance demands. It's not only about training harder. It's about balance, recovery, and the fuel that sustains the journey. What he found in the market, however, rarely matched the needs of real athletes. Too many products felt generic, artificial, or made without understanding the sacrifices and discipline behind performance. That gap became the driving force behind PHN. Today, Sébastien brings the same mindset that shaped him as an athlete into PHN: discipline, resilience, and a constant drive to learn and improve. By deepening his knowledge in nutrition and performance science, he ensures PHN is more than a brand — it is a commitment to athletes everywhere. PHN is the continuation of his journey. Built on experience, fueled by passion, and created with one goal: to give every athlete the tools to perform at their best. Because like the athletes it serves, PHN is Built For This®.